What does a post-pandemic restaurant appear like? At Glasserie, a Mediterranean restaurant in Brooklyn, gross sales are stellar, the employees is stretched skinny, and the proprietor is happy about expertise — however solely on her phrases.
Final 12 months, I wrote about Glasserie and the way expertise was each serving to and hurting it adapt within the pandemic. I checked again this week with Sara Conklin, Glasserie’s proprietor, to learn how the restaurant is faring in (fingers crossed) the early section of coronavirus restoration in the USA.
Glasserie’s expertise is a hopeful signal that digital habits compelled on us in a disaster could assist construct a brighter future not just for the company tech titans but additionally for smaller companies.
Conklin advised me that the pandemic compelled her to develop into extra tech savvy in ways in which she believes will assist the restaurant in the long term. She stays pissed off by some expertise that caters to eating places, significantly food-delivery apps, however is thrilled about others, together with smartphone software program that she plans to make use of for patrons to pay the invoice on their telephones.
These are the sorts of digital providers that Conklin stated will make Glasserie extra environment friendly and extra worthwhile. “These are issues I’d prefer to hold whether or not there was a pandemic or not,” she stated. “We need to hold pushing forward.”
A lot of the final 12 months, although, was all about muddling by. Glasserie’s eating room was closed or capability was significantly restricted. It tried to make up for misplaced enterprise by opening a web-based minimart promoting objects like bottles of wine and bathroom paper. It began promoting alcoholic drinks and snacks by a brand new takeout window, and employees members cranked out emails to tempt diners with meals created for consuming at dwelling.
All of these pandemic variations are over. As different eating places are reporting, persons are desirous to eat out once more, and Glasserie is completely happy to serve them. “We’re busier now than we’ve ever been in our virtually 10 years of existence,” Conklin advised me. That’s even with capability limits on indoor eating in New York.
Conklin additionally stated that the pandemic transformed her from a skeptic of expertise for Glasserie. “I’ve at all times been resistant,” she stated, not essentially to all applied sciences however to those who she believed received in the best way or ruined the environment. “It didn’t really feel proper to me.” However now she’s enthusiastic about expertise — at the least a few of it.
In 2020, Glasserie had no selection however to start out utilizing extra supply and takeout apps together with Seamless, Grubhub and DoorDash. Like different restaurant homeowners, Conklin complained about what she felt have been complicated phrases and excessive prices.
Lately, Glasserie has been utilizing a function from Sq., which sells digital money registers and different expertise to eating places, to take supply orders straight on the restaurant’s web site. Conklin makes use of a function handy off these orders to couriers working for Postmates or DoorDash for an extra price.
She stated this was a approach for Glasserie to supply deliveries however on the restaurant’s personal web site and with extra management. If the kitchen is slammed, Glasserie can quickly pause the supply choice.
Conklin nonetheless doesn’t like prices for deliveries. She stated she didn’t actually know what Glasserie paid to supply suppliers, displaying how difficult the app firms’ expenses have been. “For me to seek out that out would take me a superb hour or two and a few actual math,” she stated.
It additionally bothers her that Glasserie has no strategy to hold tabs on supply orders and sometimes doesn’t find out about late deliveries or botched meals till it’s far too late to repair the issue.
However Conklin’s greatest headache isn’t expertise. It’s discovering sufficient staff. Glasserie has marketed for workers on Craigslist and on restaurant job boards, and has gotten in contact with former workers. It’s been sluggish going.
I requested Conklin the way it feels now that she and Glasserie have shifted previous emergency mode to this new section. She stated she felt optimistic and unsure, however principally in a great way. “It feels very very similar to we’re opening a restaurant from scratch,” she stated.
Earlier than we go …
Extra on Fb and Trump: Adam Satariano and Cecilia Kang wrote about Nick Clegg, a former British deputy prime minister who’s steering how Fb handles the account of former President Donald J. Trump. And my colleague Kevin Roose stated that Mark Zuckerberg is the one and solely decider at Fb.
Watch this courtroom case: The mother and father of a youngster who died in a automobile crash say that Snap bears some duty due to a rushing function in its Snapchat app that they are saying inspired his reckless driving. NPR defined why a decide’s ruling within the case could chip away at a regulation that protects web firms from legal responsibility for what individuals submit.
These Amazon staff don’t work for Amazon: The individuals driving Amazon-branded blue vans are unbiased contractors. However the firm dictates how they drive and orders them to maintain their fingernails clear and chorus from obscene social media posts, Bloomberg Information reported. The query is whether or not Amazon controls a lot of those individuals’s work that they’re successfully workers and the corporate must be legally answerable for their wages and liabilities in crashes.
Hugs to this
Misneach, a Bernese mountain canine, simply couldn’t assist himself from demanding consideration whereas President Michael D. Higgins of Eire did a reside TV interview.
We need to hear from you. Inform us what you consider this article and what else you’d like us to discover. You possibly can attain us at firstname.lastname@example.org.